Knowing your customers and prospects, and managing relationship with them has been the strategy of so many firms in enhancing business growth. This business strategy has been practiced by successful firms for almost four decades now. It began in the 1980s, taking on the catch phrase “database marketing” to refer to the practice of setting up customer service groups for the purpose of communicating with a company’s present and future customers. Today, this business strategy is known as Customer Relationship Management (CRM), a definitely useful system in helping streamline a business, control costs and still increase its customer base.
Choosing a well-designed CRM system will enable firms to manage business relationships and store all customer and prospect contact information, leads, sales opportunities and accounts in a single central location. This means easy and fast access to important details concerning marketing and sales.
For construction contractors, in particular, who belong in an industry wherein the acceptance of a bid can take months of waiting, what is necessary is a cloud-based CRM system, which has the capability to track and manage those bids until the contract has been signed. An industry-specific CRM software can also help a business know and understand its present standing and where it will be in the future.
One example of a cloud-based CRM software that is designed for a specific industry is roofer CRM. Designed by contractors for contractors, this sales-tracking CRM software helps businesses make right decisions where the company’s future is the concern. Thus, whether a company specializes in residential, commercial or industrial roofing projects, the CRM software will help it in utilizing multi-bid functionality, coordinating workflow between departments, tracking projects from contact to contract, identifying most profitable opportunities, and using data to coach the company’s sales team.
With all these said, one question remains to be asked: What is the guarantee that this cloud-based sales-tracking CRM software will work? Well, the answer is plain and simple – this was designed and built by people who belong in a specific industry for the use of people in that same specific industry. This means designers who knew and understood the needs and wants of users.Read More