Is Your Business Using CRM System? It Better be!

Knowing your customers and prospects, and managing relationship with them has been the strategy of so many firms in enhancing business growth. This business strategy has been practiced by successful firms for almost four decades now. It began in the 1980s, taking on the catch phrase “database marketing” to refer to the practice of setting up customer service groups for the purpose of communicating with a company’s present and future customers. Today, this business strategy is known as Customer Relationship Management (CRM), a definitely useful system in helping streamline a business, control costs and still increase its customer base.

Choosing a well-designed CRM system will enable firms to manage business relationships and store all customer and prospect contact information, leads, sales opportunities and accounts in a single central location. This means easy and fast access to important details concerning marketing and sales.

For construction contractors, in particular, who belong in an industry wherein the acceptance of a bid can take months of waiting, what is necessary is a cloud-based CRM system, which has the capability to track and manage those bids until the contract has been signed. An industry-specific CRM software can also help a business know and understand its present standing and where it will be in the future.

One example of a cloud-based CRM software that is designed for a specific industry is roofer CRM. Designed by contractors for contractors, this sales-tracking CRM software helps businesses make right decisions where the company’s future is the concern. Thus, whether a company specializes in residential, commercial or industrial roofing projects, the CRM software will help it in utilizing multi-bid functionality, coordinating workflow between departments, tracking projects from contact to contract, identifying most profitable opportunities, and using data to coach the company’s sales team.

With all these said, one question remains to be asked: What is the guarantee that this cloud-based sales-tracking CRM software will work? Well, the answer is plain and simple – this was designed and built by people who belong in a specific industry for the use of people in that same specific industry. This means designers who knew and understood the needs and wants of users.

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Concerns for Small Businesses

In accordance with statistics gathered by Forbes for the U.S. Small Business Administration, small enterprises have been accountable for generating 65 percent of fresh internet jobs. The info also approximates that each month, around 543,000 corporations are established. Despite the role they play in today’s economy, small businesses can also be a challenge to get started and run. In fact, the SBA’s data show that 7 out of 10 newly opened businesses survive at least two years, around 5 of 10 last until 5 years, and 3 of every 10 remain open for 10 years. Only 2 of every 10 small businesses stay open for 15 years or more.

How can business people assure their livelihoods’ endurance? The majority of the occasion, small businesses shutdown due to fiscal concerns. Other occasions, small enterprises are required to power down due to legal obstacles. Here, we shall address two of the very popular worries that may happen for small business owners. Learning these issues may help business owners get ready for circumstances that might cost their companies or establishments’ balance.

Addressing Debt Problems

Your small business that’s just starting out will require a lot of sources to achieve balance and longevity. As a way to completely account their operations during the start in their function, to be able to try this, most business owners sign up for loans. Sadly, solutions when these obligations cause monetary load that is major to the company and pile up. These situations are not especially unusual taking into consideration the frequent changes within the economy in the recent years. Typically, companies could handle debt problems and regain fiscal balance by processing for either Chapter 11 bankruptcy or a Chapter 7.

Intellectual Property Protection

Another typical barrier for small businesses are issues concerning property. When they are able to preserve a distinctive brand identification, smaller businesses prosper. Having images that are particular and products or services make certain that a competitive advantage is kept by them. A company manager can shed lots of important market opportunity when another infringes distinct facets of a business. Popular intellectual property problems contain trade dress infringement trademark infringement, and unfair competition.

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